The British Medical Journal just published an interesting study about sports performance products. They looked at a variety of products that are marketed in the sports performance world. No matter if the product was a supplement, a shoe, a sports drink, or any other item, the scientists checked to see what claims the product made. They then tried to find research that validated the claims. Guess what? In many cases there wasn’t any published research that supported the product claims. Even if research did exist, many times it wasn’t enough to scientifically conclude that the advertised benefits were in fact true. Is this surprising? Probably not. While this study was conducted in Britain, I would guess that similar results would be found in the United States. Several notable American companies (Nike & Powerade) were included in the study because they market and sell in both countries.
In the U.S., the FDA thoroughly evaluates any new drug before it is approved for use. I’m sure that Britain has a similar process in place. Unfortunately, the FDA doesn’t try to regulate supplements. They only step in if there are numerous complaints and/or health risks (who remembers ephedra????).
Here are a few surprising facts from the study:
- Over 50% of all product websites that made product claims did not provide any references for studies that would support these claims
- When contacted, some companies were not willing to share their research (In reality, this may not be that surprising)
- Once company believed that simply providing a video of their product being used was “sufficient”
So, what is the reality? Just like with many other products, companies tend to make impressive claims about the benefits of using their products. Unfortunately, these claims often aren’t supported by solid research. Regardless, due to marketing to a gullible public, many people don’t question the claims and just buy the products without further investigation. This tends to work out great for the companies who keep putting money in the bank. So what should consumers do? Remember the old P.T. Barnum quote “there’s a sucker born every minute”. Don’t be a sucker!!! Don’t believe everything that some company tells you about it’s newest diet pill, muscle growth powder, sports drink, shoe, shirt, or anything else. Be smart and do some research. While it is great to be able to just hop on the internet and Google something to get info about it, realize that not everything you read on the internet is true either. Make sure to get info from good sources. If you’re not sure where to start, Pubmed publishes abstracts from numerous scientific journals related to health, fitness, exercise, and medicine. Start there and see what you find.
Just remember, Don’t Be A Sucker!!!